Production Design - Selfridges

 

Selfridges wanted to look at new ways of defining luxury. I created a series of tableaux reinterpreting every day materials in an unexpected way. A foam staircase, tangled metal furniture, animated steam bent coat stands.

Production design. Project management.

Selfridges Windows Team.

 
Foam Staircase

Foam Staircase

Front View

Front View

Top View

Top View

stairs2.jpg
stairs3.jpg
chandelier.jpg
chairs.jpg
18 (1).jpg
16.jpg
doors.jpg
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Production Design - Selfridges Windows

 

Our House Scheme questioned the ideas surrounding the concept of what makes a home a home?

Freelance production design.

Selfridges Windows team. 

 
16 detail i.jpg
Window 16 - memories we make v5 - tech drawing_axo.jpg
Window 16 - memories we make v5 - tech drawing.jpg
16 detail v.jpg
16 detail ii.jpg
6 detail i.jpg
window 6 - ceremony _all.jpg
6 detail iii.jpg
6 detail iv.jpg
14 detail i.jpg
window+14+-+collection+v4+-+TECH+DRAWING_front.jpg
14 detail v.jpg
14 detail iii.jpg

Creative Producer - Selfridges Corner Shop

 

A white steel flowing display rail that surrounds the entire Corner Shop. Used to create a modular display area for a weekly brand take-over.

With Selfridges Windows Team. 

 
Selfridges - Byronesque Corner Shop April 2018 high-res (25).jpg
Selfridges - Byronesque Corner Shop April 2018
Selfridges - Byronesque Corner Shop April 2018 high-res (48).jpg
Selfridges - Byronesque Corner Shop April 2018 high-res (49).jpg
Selfridges - Byronesque Corner Shop April 2018 high-res (27).jpg
Scale plan of rail

Scale plan of rail

Hanger Designs

Hanger Designs

Design and Concept - New Look

 

Design and concept generation for a new lingerie department.

Freelance designer with New Look design team.

 

 
Concept 1

Concept 1

Concept 1

Concept 1

Concept 2

Concept 2

Concept 2

Concept 2

Creative Production - Selfridges Windows Team

 

A contemporary windows scheme that celebrates the power of music.

Selfridges Production Assistant Manager.

 
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Production Design for structure

Production Design for structure

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16.jpg
17.jpg
20A side.jpg